HomeStreet Bank Search Optimization

Lux helped family and employee-owned HomeStreet Bank, one of the largest private banks in the Northwest and Hawaii, climb out of Google invisibility. Lux performed a search optimization consultation for the company and provided troubleshooting on implementation issues on the site that were hiding it from search engine indexers.

Lux performed a site content audit, usage log reviews, benchmark testing against the leading search engines, keyword analysis, and more.

Lux identified a system-generated issue that was causing the site to reject some search engine indexers and made recommendations on improving traffic through a systematic program of content and keyword management. After correcting these issues, hundreds of additional pages from Homestreetbank.com were included in Google’s search results.

To learn more about search engine optimization, please read our white paper.