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Lux to help web users answer the question: "Where the Hell is Matt?"

SEATTLE, March 1, 2007

The Lux Group, a Seattle-based online design, development, and content services company, has been engaged by Matt Harding of Where the Hell is Matt, LLC to provide web design and development services for a redesign of wherethehellismatt.com.

Matt Harding is familiar to Internet users around the world as "that crazy guy who dances in front of famous landmarks." Matt's videos feature him dancing in front of elephants in Africa, in front of the ancient ruins at Petra, on a glacier in Antarctica, and in dozens of other remote locations.

Matt approached Lux to help him redesign his current website. The new site will feature improved graphics, more intuitive navigation, an interactive map, and more. Lux will also streamline the process of uploading and displaying video clips so that users all over the world will experience a high-quality viewing experience.

"Matt has captured the imagination of people all over the world, and we at Lux are no exception," said Todd Tibbetts, president of Lux. "We are thrilled to be a part of Matt's adventures!"

Lux will have the site completed in time for Matt to head out on his next world tour, and will continue to support Matt by publishing his content while he is on the road.

This work is being supported by confectioner Cadbury Adams, which has a promotional relationship with Matt through its Stride Gum brand, and is helping pay his way around the world.

About Lux

Lux is an international online design, development, and content services company based in Seattle. Lux clients include Microsoft, AOL, Adobe Systems, T-Mobile, Fred Hutchinson Cancer Research Institute, Tommy Bahama, World Vision, Valley Medical Center, The Alaska Seafood Marketing Institute, Rabanco and the Russell Investment Group. For more information about Lux, please visit www.luxworldwide.com.

About Matt Harding

Matt currently lives in Seattle, Washington, where he still works in videogames from time to time as a writer and designer. Matt recognizes that this is not the worst job in the world, but he prefers traveling.

For more information about Lux, please contact:
Jayson Jarmon
206.328.9898
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